Decision discipline for brands that refuse to guess purchase timing
For eCom founders who refuse to operate blind.
I don’t just consult. I operate your decision layer and protect your cash and prevent costly mistakes before they happen.
Weekly Strategic Forecast & Cash Flow Governance. Predictable inventory. Controlled capital. Zero guesswork.
Delivered weekly via Loom + Summary Dashboard.
Best fit: Amazon / Shopify brands with a long lead times and a small SKU count.
Working with: brands across US, EU, and ANZ markets
Start here: Book a 15-min call → Tell me what’s happening → Get a concrete buy plan
Prefer async? Send me a message and I’ll reply with next steps.
This is for founders who
- sell on Amazon / Shopify (or both)
- feel cash unpredictability slowing growth
- fear stockouts but can’t model forecasts
- know that wrong inventory decisions cost margin
- want weekly decision confidence, not another spreadsheet
If that sounds familiar, you’re likely making purchase decisions based on instinct, and paying for it later.
The problem
Most founders don’t lack tools. They lack operational foresight.
You’re trying to connect four moving parts: sales velocity, inventory, lead time, and cash.
When these don’t talk to each other:
- you reorder too late → stockouts and lost revenue
- you reorder too early → cash freezes in inventory
- forecasts feel unreliable → decisions become reactive
- growth increases complexity → control gets worse
In most brands, one wrong PO decision costs $10k–$100k in lost margin, ad waste, or frozen cash.
I build and run your decision infrastructure so you make predictable, risk-controlled inventory & cash decisions.
Example: weekly buy plan (sanitized)
This is the exact type of weekly summary you receive. No formulas shared, just clear decisions.
What you’ll see here (typical):
- current stock and weeks of cover by SKU
- forecasted demand and risk flags
- recommended order quantities
- timing: when to place PO and expected arrival window
- short notes explaining changes vs last week
These deliverables are weekly governance touchpoints, not spreadsheets you run yourself.
Key takeaway: you see what to order, when to place the PO, and which SKUs are at risk.
Example: rolling cash flow (sanitized)
This is the exact type of cash planning summary you receive. No formulas shared — just clear visibility into what needs to be paid, and when.
What you’ll see here (typical):
- planned order spend by month (based on the current forecast and purchase plan)
- cash timing: deposits, balance payments, and logistics-related costs (where applicable)
- breakdown by region / supplier group (e.g., CN vs EU)
- cash call view: which months require the highest cash outflow
- short notes on what’s included / excluded (so nothing is ambiguous)
- update cadence: refreshed regularly as forecasts and confirmed orders change
These deliverables are weekly governance touchpoints, not spreadsheets you run yourself.
Key takeaway: you see upcoming cash calls by month (deposit/balance/logistics), no surprise dips.
Why me?
I’m not coming from theory. I’m coming from real e-commerce operations where one wrong PO can cost you stockouts, dead cash, and months of recovery.
Scale: Worked with supply chains across brands in the ~$5M to $70M+ revenue range.
Focus: China → US/EU/UK logistics, long lead times, and multi-channel inventory (Amazon + Shopify).
System mindset: I build a weekly decision system - demand, inventory, lead time, and cash in one place, so ordering stops being guesswork.
Direct style: I’m straightforward and data-driven. If your data is messy or your assumptions don’t make sense, I’ll tell you early and fix it with you.
Capacity: I’m currently running SCM for a multi-million dollar brand and take only 3 private clients at a time to protect weekly decision quality.
See my LinkedIn Profile
The outcome
Short-term Outcome (30–60 days):
- weekly decisions with risk flags
- early cash timing certainty
- reorder discipline replacing guesswork
Mid-term Outcome (90 days):
- stable decision architecture
- fewer fire drills
- cash and inventory logic embedded into your operations
What you receive every week
This is your weekly decision control layer.
1) Weekly Governance Summary
2) Strategic Forecast Lens
3) Cash Exposure Radar
4) Founder Action List
Delivery format: Notion summary + Loom video (5–10 minutes).
Optional: async support during the week for urgent questions.
How it works
This is operational intelligence execution, not onboarding.
Step 1: Setup
You share the exports. I clean the SKU mapping and set the baseline planning logic.
Step 2: Weekly cadence
- update sales + inventory + inbound shipments
- review deviations vs forecast
- adjust purchase decisions
- send the weekly plan + Loom
Step 3: Systemize
We document ordering rules, buffers, and decision criteria, so decisions don’t depend on guesswork.
I’m not a fit if:
- you want a spreadsheet you run alone
- your priorities are daily micromanagement
- you don’t need strategic cadence
- you’re comfortable guessing future cash
Packages and pricing
Option A: Strategic Governance Build (90 days) (recommended)
Phase 1 (30 days) - Strategic Visibility | $2,500
Baseline setup + first repeatable weekly buy + cash cadence.
Phase 2 (60 days) - Predictability | $2,500
Buffers, reorder rules, volatility reduction.
Phase 3 (90 days) - Control | $2,500
Scenario thinking + documentation.
Ongoing retention - $2,000 / month
Ongoing weekly governance + proactive capital risk control.
Option B: Fast track (urgent situations): 14/30/45 - price x1.5
For brands facing immediate stockout risk or cash pressure.
Option C: The fastest track (urgent situations):7/14/30 - price x2
Emergency mode. Only if you need decisions fast and you can provide clean data immediately.
What I need from you (inputs)
You provide data inputs. I provide decision operatorship.
- last 12 months sales export (weekly is enough)
- current inventory on hand by SKU
- inbound shipments / open POs (ETA and quantities)
- lead time and MOQ per SKU (even approximate is fine)
- payment terms (deposit %, balance timing)
Don’t have everything? We start with what you have and build the missing parts as we go.
Transparency and trust + Exit package
I don’t sell spreadsheets. I sell decisions and accountability.
You will always get:
- clear weekly recommendations
- a short explanation of what changed and why
- a visible history of decisions (so nothing is magic)
Data ownership: your raw data is yours.
Model ownership: my model is my intellectual property.
Exit package
If we stop working together, you can request an exit pack:
- last 90 days of buy plans and cash plans
- documented reorder rules and buffers
- weekly operating checklist (so an assistant or junior can run it)
While model ownership remains with me, your business gains operational resilience and documented decision logic. This removes dependency risk while protecting my IP.
FAQ
How much time do I need weekly?
Usually 20-30 minutes. You confirm decisions, I run the system.
Do you place POs for us?
You keep control. I can support execution if you want, but the default is decision support + planning.
Do you work with Amazon + Shopify together?
Yes. Multi-channel is common and usually the root cause of planning chaos.
What if we run promotions?
We plan for it. Promotions without inventory planning are where most brands lose money.
What if my catalog is bigger than 30 SKUs?
We can still do it if revenue is concentrated in a smaller set of hero SKUs.
Start here
If you want a clean weekly decision system instead of guesswork:
1. Book a 15-min call
2. Send the exports
3. I’ll show you the first draft of your buy plan and cash calls
OR